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Introduction to Digital Marketing: Navigating the Path to Online Success

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What is Digital Marketing? Digital marketing refers to the use of various digital channels, such as search engines, social media, email, and websites, to promote products, services, or brands to a targeted audience. It encompasses a range of strategies and tactics, including search engine optimization (SEO) , pay-per-click advertising (PPC), content marketing, social media marketing, and email marketing, among others. Digital marketing aims to connect with potential customers, increase brand visibility, drive website traffic, and ultimately generate leads or conversions in the online space.                                                                             Doing Marketing through the internet on online platforms. A Di...